Home › Blog › To App or not to app... That is the question!
We need an App – is a phrase that we seem to be hearing more and more often from business owners. Everybody is aware of how mobile consumers have become and believe that an App is exactly what their brand needs to move to the next level.
Unfortunately, (we wish it wasn’t the case) just because people are using Apps on the tube or because “Candy Crush Saga makes Billions of dollars a year” doesn’t mean that Apps are the answer to all of your problems. You need to ask yourself if an App will actually solve a business problem, will it make it easier for people to engage with you – Apps are not a fad but consumers are savvy, if your App isn’t useful they will delete it as quickly as they downloaded it.
This might seem a bit obvious but if you can’t get to the bottom of our 4-question flow chart with a definite YES – it’s pretty clear that you probably do not need an App right now. Try it…
Whilst it isn’t just brands adding Apps to the App Store, the fact of the matter remains that if you download 20 apps in one go, you are probably only going to find a maximum of 5 that you think are any good and don’t want to delete. The market place is cluttered and it’s not cheap to create something memorable – don’t enter into your App project lightly. If you have an idea that you want to talk about we are here to help – drop us a line at [email protected].