5 Quick Christmas Campaign Ideas For Social Media

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24 November 2014

Christmas isn’t only exciting for children. For all us digital people, particularly Social Media Managers the festive period provides us with the gift of capitalising on engaging Christmas content! If (like us) you’re also thinking about creating a Christmas campaign for Facebook we can help. Here are few quick Christmas campaign ideas you can start incorporating this Christmas.

This is the easiest idea but also the most effective. It’s no secret that people spend a fortune in December so are more than happy to receive discounts. Giving out a promo code helps them want to use your product or service. You can do it with a simple app created in a Facebook tab. There are so many tools you can use, most are also free. Try Shortstack and see for yourself. Once you publish your discount, it’s worth putting some money into advertising so people know about it. If you’re being generous and have advertising budget to run for at least 12 days you can create a big discounts and deal campaign for 12 days (The Famous 12 Days of Christmas). Just remember you cannot force participants to like your page beforehand anymore (New Facebook Rules)

Buying presents for your husband, girlfriend, son or any other member of the family can often prove to be a hugely stressful task! It takes a lot of thinking to come up with a great gift idea. Your fans will be thankful if you help them with this by giving them the ideas and the links to where they can get it straight away. Of course don’t forget to put your product as one of the ideas!

Get a bit creative and come up with your own version of a popular Christmas Carol. Make it funny so people will be happy to share it and spread the word about how creative you are.

Let’s say your product is mugs. What you can do is prepare a series of posts with your mug being the main act. For example: A marshmallow chocolate recipe, mulled wine recipe, giving the mug as a Secret Santa gift, using the mug for some Christmas DIY idea etc.. If with a simple product as a mug you can make so many things, imagine something more complicated like travel deals or running clothes..

When the Christmas season is over and everybody feels guilty about how much they ate and didn’t move at all, it’s a perfect time for some motivational content. Prepare content about the subject of New Year’s Resolutions that can involve your product. We’ll be putting together New Year’s Social Media Resolutions since we all have our guilty pleasures when it comes to social media… If you sell running clothes you pretty much hit the jackpot, as the no 1 New Year’s resolution is usually to lose weight. Ready to benefit from the Christmas spirit? Ho ho ho!