Home › Our work › "...and then you're dead!" (ATYD)
Challenge
Jim Rai is an ex-lawyer that sat down one day and decided he wanted to put some of the things he had learnt in his life down on paper. The result was his first book ‘and then you’re dead! - a self help book presented in an effortless conversational style.
The book has been self published and fully funded by author Rai. The aim is to reach out the maximum number of people with a modest budget.
Solution
Plus 1 worked with the author to launch phase one of the strategy and will continue to develop this.
- Launched an innovative website using Shopify that focuses on the author and key USP’s of the book.
- Developed a blog for author Rai to present him as a thought leader in the self help arena.
- Creative social campaign promoting key sections of the book along with a pay with a tweet campaign to drive downloads of sample chapters.
Result
- Drove over 1,000 visitors to the site in under 3 weeks with no media spend.
- Range of positive reviews for the book pouring in weekly.
- Conversions at over 10%